Launchpad Reloaded
Launch a product on the market,
and drive the campaign to raise funds on a crowd-funding platform in 13 weeks.
Keywords: entrepreneurial product design, crowd fundingKIN - World’s First Wallet that Sorts your Cash in a Cinch.
Aug - Oct 2016Designed with
LIM LI XUE
CHERYL HOUnder the guidance of
DONN KOHKIN is the world's first wallet that sorts your cash in a cinch; an elegant solution for fumbling with change by simply dropping them from the top, and let KIN do the separating for you. The patent-pending mechanism started with a month-long campaign on Kickstarter which raised $280,000 with 4746 backers in 2017.
Till date, KIN continues to redefine the everyday wallet experience with thousands of KIN wallets distributed all around the world.
FEATURED ON
HYPEBEAST, Independent, TABI LABO, Core77, The Straits Times, Vulcan, Snapchat, Design Taxi, Lianhe ZaoBao
ACHIEVEMENT & AWARDS
Red Dot: Best of the Best Award
Design Concept 2017
(in the Fashion Category);
Shortlisted for Design of the Year, President Design Award 2018
We’ve always received our change together, so why do we separate our coins and cash?
IT ALL STARTED WITH…
THE DILEMMA
Accepting change is easy, but keeping it has always been a struggle. It's the year 2016, but we haven't really put a lot of thought into how we keep our change. So we wanted to create a wallet that would not only be beautiful, but would put our change receiving woes to rest.
PROCESS
KIN was born when we noticed the problem of keeping change had gone by unaddressed for so long. After months of sketching, making, and creating, we have finally created something that we are truly proud of.
PRODUCT
KIN offers a simple solution to manage an age old dilemma, and is designed to manage coins and cash efficiently in ways not imagined!
GOING VIRAL
The novelty behind KIN has attracted the media's attention and was featured in international press coverage. The strategically planned campaign drove audience engagement and sales, allowing the project to get 1000% funded in less than 40 hours.
GOING SOLO
Early 2017 - Present
From being a budding designer to everything that I wanted to be. 
At the age of 20, I made the scariest decision to take a year’s break from school
This single decision granted me a dream that I had once abandoned; a dream to experience what it takes to manage a business. On top of that, this single decision also happens to be the wished of any designer. It is my wish to see through and manage the evolution of a product from the birth of a concept to that of its final form that lies in the hands of the customers.
Even though…
the journey wasn’t smooth sailing at all, isn’t that what it takes to grow and have an exciting story to tell?
POST CAMPAIGN
MANUFACTURING
Due to the complexity of the mechanism, it was difficult to find a suitable manufacturing partner that can mass produce the wallet at the precision it requires.
An in-house team of craftsmen is then set-up with our very own quality check system in place for greater consistency and efficiency.
FURTHER REFINEMENTS
In order to ensure the longevity of the mechanism, KIN went through several rounds of iterations working closely with wallet makers to ensure it is fit for mass production without compromising on quality.
SHIPPING & LOGISTICS
Beyond the design of the product, logistic procurement and shipping are an integral aspect to support the creation and completion of the product to the eventual customer.
LOGO & PACKAGING DESIGN
A product is not complete without its packaging. We put as many thoughts into the design of the packaging to create a pleasant experience for our customer’s first encounter with an object that they can finally call their own.
Special thanks to everyone who played a part in this journey
I am forever grateful to be blessed with your company
WHAT THEY SAY
Simple yet
revolutionary.
— TABI LABO
The tyranny of loose change is over.
— SNAPCHAT
Very nice detail in the making and packaging, elegant and clever design.
— KICKSTARTER BACKER